Producing quality results through compliant marketing practices is a fundamental principle of Neverblue's business.
Neverblue Compliance & Quality Assurance (CQA) is led by an experienced group of dedicated marketing compliance and quality assurance professionals who are all committed to fostering best practices while ensuring the best results for our clients. Neverblue CQA is recognized by many clients as a pioneer and industry leader in quality management and client risk mitigation.
Proactive Trend Watching:
In order to ensure all our partners adhere to best practices, we closely monitor the legalities around online marketing and respond aggressively to mitigate risks from emerging fraud techniques and trends.
Team Dedication:
Our CQA team works closely with all Affiliate Managers and Account Executives to ensure your unique advertising restrictions are communicated and observed over the entire Affiliate base.
Monitoring:
We monitor above and beyond legal and best practice regulations. The CQA team utilizes a suite of monitoring mechanisms including both industry-leading services and proprietary anti-fraud technologies, to monitor and audit traffic to each client's site. We customize monitoring to ensure compliance with each client's unique set of advertising requirements. Our proactive approach prevents fraud and ensures compliant marketing for our clients, anywhere in the world.
Taking Action when Fraud is Caught:
CPA marketing is dynamic and always evolving, which means there is a minute percentage of instances when fraud may occur. Luckily, Neverblue has invested in the resources to ensure that all fraud is combated appropriately. Neverblue takes an inclusive, communicative approach: solutions are discussed and implemented by the CQA department, Affiliate team, your Account Executive, as well as with you. By engaging in continuous dialogue with you, we make sure we meet your expectations while communicating these effectively to the appropriate Affiliate.
Top Publishers:
Each publisher applying to the Neverblue Network is screened and interviewed prior to starting business. Only a small percentage of total applicants are granted access to the Neverblue network. Before being accepted as an Affiliate, all publishers must agree to adhere to Neverblue's specific Affiliate Terms and Conditions, as well Marketing Acceptable Use Policies, including our Email Policy and our Search Policy.
Lean and Flexible:
Our compliance standards are constantly evolving with the business. We're always there to help you to quickly adapt your campaign to comply with changing regulations and policies as set forth by governing and/or private bodies like the Federal Trade Commission (FTC) and the Interactive Advertising Bureau (IAB).
Neverblue CQA's core objective is to proactively mitigate fraud by leveraging our in-house monitoring systems, so our partners receive the highest quality traffic. We have a long history of providing partners with unsurpassed value and traffic consistency. Our CQA team is involved right from the beginning, from screening both Affiliates and Advertisers, to monitoring the campaigns of partners who have been with us for many years. Neverblue is known for quality and we dedicate 10% of our staff to quality assurance. Neverblue's Compliance & Quality Assurance (CQA) team will provide you with the expertise, support, resources, and dedication necessary to ensure your campaign remains sustainable and profitable
