Victoria, BC, November 5th, 2009 - Neverblue, a Victoria based global lead generation network, announced today the addition of Max Humphreys as Director of Sales and Business Development. Max will manage the Business Development Department and is responsible for enhancing existing business channels and growing Neverblue's advertising programs.

With more than 12 years experience in the technology and media markets, Max is ideally suited to lead Neverblue's sales force. "Neverblue is operating in one of the few growth sectors in the economy right now. I am pleased to be joining such an energetic and driven team", stated Max.

Prior to joining Neverblue, Max worked with clients such as DivX and Power Technology providing consulting services. While consulting, Max was responsible for teams of online sales professionals, negotiating key relationships and establishing affiliate programs for his clients. Prior to his consulting work, Max held the role of Business Development Manager at ACD Systems where he developed and managed new and existing sales channels and assisted with the company's first acquisition. Max joins Neverblue with a Bachelors degree from the University of Waterloo.

"We are very pleased to have Max join the Neverblue team", said Hakan Lindskog, President and CEO, Neverblue. "Max's expertise and knowledge of the Affiliate Marketing sector is exactly what we were looking for to help build our client relationships and continue to drive record business results". Over the next 15 months, Neverblue plans to increase its Victoria employee base by 18%.